Amazon DSP: programmatic campaigns for brands and sellers.
Manage Amazon DSP campaigns with a data-driven strategy to grow visibility, sales and remarketing on Amazon and beyond. Bonsai is a certified Amazon Ads partner running campaigns in Italy and worldwide.
Multi-platform reach
One DSP seat. One dashboard. Eight premium audiences.
Trusted by leading brands
Why Amazon DSP
Programmatic ads beyond Sponsored.
Amazon DSP buys premium ad space outside Amazon, reaching shoppers based on real purchase data, not estimates.
First-party Amazon audiences
Real purchase data, not estimates. Targeting based on what people actually buy on Amazon, on or off the platform.
Full-funnel media
From brand awareness to conversion in a single plan: video for reach, display for consideration, retargeting for closing the sale.
Premium top-tier inventory
Pre-roll, mid-roll and CTV slots on Prime Video, Netflix, Disney+, Spotify, Fire TV. Brand-safe environments only.
Real-time algorithmic bidding
Programmatic buying with automatic optimization on KPIs that matter: ROAS, CPA, attributed sales on Amazon.
Premium inventory
Reach your customers where they watch, listen and stream.
8 premium platforms. One DSP seat. One unified report.
Amazon Prime Video
Pre-roll & mid-roll on premium streaming content
Netflix
Advertising tier. Premium high-attention audience
Disney+
Inventory on one of the most recognized brands worldwide
Spotify
Audio & video ads across music and podcasts
Fire TV
Connected TV, main screen, maximum visibility
Discovery+
Lifestyle, sports and documentary content
Mediaset Infinity
Italian commercial TV. National and local reach
RaiPlay
RAI platform. Loyal Italian audience
All platforms managed from a single Bonsai dashboard. Campaigns delivered in Italy and worldwide.
How it works
From brief to optimization in 4 steps.
Goals & audience
Initial brief, KPI definition and audience design based on Amazon first-party data: shoppers, interest, in-market, lookalike.
DSP seat & campaign
Activation on the Bonsai DSP seat: campaign structure, line items, creatives, frequency cap and budget allocation per platform.
Multi-platform distribution
Continuous distribution across 8+ premium platforms with algorithmic optimization and weekly creative refresh.
Unified reporting
Single dashboard with brand metrics (reach, frequency, brand lift) and performance (ROAS, attributed sales, NTB).
Bonsai Ads Stack
Everything that powers a winning Amazon DSP campaign.
bonsaiBonsaitechnologyOnly 5 partners. One direct line to Amazon.
Being one of 5 DSP Resellers certified by Amazon in Italy means direct access to the technology, dedicated pricing and priority support from the Amazon Ads team.
Part of the Amazon Ads Partner Network, verifiable on the official program directory.
Amazon Ads Advanced Partner
- DSP ResellerDemand-Side Platform certified
- Advanced PartnerAmazon Ads Partner Network
- Worldwide deliveryEU · UK · US · APAC
Case studies
Two ways to win with Amazon DSP.
Whether you sell on Amazon (endemic) or only offline / DTC (non-endemic), DSP unlocks audiences you cannot reach with any other channel.
ENDEMIC · Sells on AmazonSoftware + DSP: integrated growth on Amazon.
PharmaNutra is a listed Italian pharmaceutical company (Borsa Italiana, STAR segment) specialized in iron-based nutraceuticals: global leader on SiderAL® technology and active in over 50 countries.
By combining the Bonsai platform (for marketplace operations, listing and inventory sync) with full-funnel Amazon DSP campaigns, PharmaNutra measured net sales growth on Amazon, an uplift in branded search volume and a meaningful reduction in CPA on retargeting audiences.
NON-ENDEMIC · Not on AmazonCTV geo-targeted to drive store footfall.
Materassi & Materassi is an Italian retail chain specialized in mattresses and sleep wellness, with physical stores across multiple regions and no presence on Amazon.
We designed a non-endemic DSP plan running on Prime Video, Netflix and Mediaset Infinity, geo-targeted only to the postcodes around each physical store. The brand reached millions of high-intent, in-market users on premium screens, generating measurable in-store visits and search lift in the served catchment areas.
KPIs are anonymized indicative results from real Bonsai DSP campaigns.
FAQ
Frequently asked questions
Optimize your Amazon Advertising strategy.
Talk to a Bonsai expert. Free 30-minute Amazon DSP consultation, no commitment.